With HOTDESK creative showcase, Novartis can present a 320x480 execution that is easier to understand, review, and reuse in client conversations. The case focuses on Client HTML5 creative as the main creative mechanic.
- Brand
- Novartis
- Format
- 320x480
- Feature
- Client HTML5 creative
- Market
- regional market
- Year
- 2025
Challenge: Make the campaign clear inside a mobile creative moment
The campaign needed to make Novartis's message feel immediate inside a compact 320x480 placement, without losing the product story, brand context, or action moment.
For reviewers, the important question is not only whether the creative looks good, but whether the mechanic makes the campaign easier to explain and easier to act on.
Solution: Use Client HTML5 creative to turn the placement into an interactive story
Client HTML5 creative / Display creative prepared for mobile-first showcase preview.
Client Html5 Creative is powerful because it gives audiences a reason to interact, learn, choose, or continue exploring instead of simply viewing a static message.
Mobile-first creative stage
The frame keeps the creative at the center while giving reviewers clear device context.
Scan or open the original preview.
Use the QR code for quick mobile review, or open the raw preview link in a new tab.
Results: A stronger case reference for creative review
The final creative works as a reusable case reference: teams can open the live preview, understand the mechanic quickly, and use the page to guide client conversations around similar Client HTML5 creative executions.
Use this page to brief the idea, open the preview, and compare related examples when a client wants to see other ways the same interaction can be used.
Want to discuss this creative?
Reach out to the team and use this case page as the shared reference for the next creative conversation.
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