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Lee Kum Kee - D-Park Event

Last updated: August 24, 2026

With HOTDESK rich-media creative, Lee's campaign becomes a clearer mobile story built around Video + Carousel.

With HOTDESK creative showcase, Lee can present a 320x480 execution that is easier to understand, review, and reuse in client conversations. The case focuses on Video + Carousel as the main creative mechanic.

What reviewers should notice Video + Carousel turns a standard 320x480 placement into a guided interaction, making the creative easier to explain and easier to compare.
Brand
Lee
Format
320x480
Feature
Video + Carousel
Market
regional market
Year
2024

Challenge: Make the campaign clear inside a mobile creative moment

The campaign needed to make Lee's message feel immediate inside a compact 320x480 placement, without losing the product story, brand context, or action moment.

For reviewers, the important question is not only whether the creative looks good, but whether the mechanic makes the campaign easier to explain and easier to act on.

Solution: Use Video + Carousel to turn the placement into an interactive story

Video + Carousel / Responsive creative prepared for mobile-first showcase preview.

Video + Carousel is powerful because it gives audiences a reason to interact, learn, choose, or continue exploring instead of simply viewing a static message.

Preview

Mobile-first creative stage

The frame keeps the creative at the center while giving reviewers clear device context.

Open on device

Scan or open the original preview.

Use the QR code for quick mobile review, or open the raw preview link in a new tab.

hotdesk-asia.celtra.com
Original preview link

Results: A stronger case reference for creative review

The final creative works as a reusable case reference: teams can open the live preview, understand the mechanic quickly, and use the page to guide client conversations around similar Video + Carousel executions.

Use this page to brief the idea, open the preview, and compare related examples when a client wants to see other ways the same interaction can be used.

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