With HOTDESK creative showcase, Adidas UltraBoost(X) ATR can present a 320x480 execution that is easier to understand, review, and reuse in client conversations. The case focuses on Animation / Gallery / Locator as the main creative mechanic.
- Brand
- Adidas UltraBoost(X) ATR
- Format
- 320x480
- Feature
- Animation / Gallery / Locator
- Market
- SG, MY, VN
- Year
- 2017
Challenge: Make the campaign clear inside a mobile creative moment
The campaign needed to make Adidas UltraBoost(X) ATR's message feel immediate inside a compact 320x480 placement, without losing the product story, brand context, or action moment.
For reviewers, the important question is not only whether the creative looks good, but whether the mechanic makes the campaign easier to explain and easier to act on.
Solution: Use Animation / Gallery / Locator to turn the placement into an interactive story
Animation / Gallery / Locator / Display / SG, MY, VN creative prepared for mobile-first showcase preview.
Animation / Gallery / Locator is powerful because it gives audiences a reason to interact, learn, choose, or continue exploring instead of simply viewing a static message.
Mobile-first creative stage
The frame keeps the creative at the center while giving reviewers clear device context.
Scan or open the original preview.
Use the QR code for quick mobile review, or open the raw preview link in a new tab.
Results: A stronger case reference for creative review
The final creative works as a reusable case reference: teams can open the live preview, understand the mechanic quickly, and use the page to guide client conversations around similar Animation / Gallery / Locator executions.
Use this page to brief the idea, open the preview, and compare related examples when a client wants to see other ways the same interaction can be used.
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